The Ultimate Formula for Creating Awesome Webinar Content
What Is a Webinar?
In simple terms, a webinar is a seminar that you conduct online. In more expanded terms, it is an online event that covers an informational topic to educate people about certain things. The audience engages with it through comments, questionnaires, polls and other activities.
Webinars usually cover a topic that is more trending, a problem that people are currently facing. Webinars can be sale-oriented which means the end goal of it can be advertising for a brand. The goal of a webinar is to convey information about ongoing problems be that about technology, education or health. It can facilitate people by resolving their current needs, questions and other queries.
Things You Need to Focus on Before You Start
Before you get right into it, it is important to know some key factors about creating a webinar. Creating a webinar is easy but to have a positive and good response on it is totally in your hands. It is not the content only that counts but how you deal with your webinar and how you conduct it. Let us look at some of the key factors on which the success of a webinar is based.
a- Title of the Webinar
Your title says everything about your webinar. With a few words, it has the potential to convey maximum information about what the event is going to be about. It is about not only trending topics but also how you put it out there through your title. Invest your time in your title before you get into it.
b- Timing of the Webinar
Different countries have different time zone. It is important to keep the right timings of the webinar for the targeted audience. For example, if you are conducting a webinar in Pakistan early in the morning and your target audience is in the US, you might get very disappointed with the engagement you get.
If your target audience is within the same place as you are, schedule your webinar on a time on which everyone will be available. You cannot have a webinar on Monday morning and expect your audience to be available for it. Conduct your webinars in the evening or better yet weekend evenings.
c- Registration Process
Scheduling your webinar with registration is important because it could generate leads for the future and you can acquire general information about your audience. If your webinar is registered with certain platforms, your audience will need to register themselves before they can attend your webinar. They will have to enter their name email and other basic information that can be useful for you.
5 Step Formula to Creating Killer Content for Webinar
Creating content that can generate maximum engagement is not an easy task. For most people, it takes quite a few go before they actually master to produce quality content in their webinars. If you play your cards right, there are only a few things that you need to focus on in order to create a perfect webinar with good content.
1- Pick an Interesting and Narrow Topic
You cannot pick a topic that was trending in the 90s and expect it to bring amazing results. Your topic should match your audience’s interest. Choose a topic that is trending and ongoing in discussions. Moreover, try to narrow down your topic. Do not pick a general topic. You will have so much to cover and you will deviate from your original focus.
Narrow down your research and target a specific area that you are going to cover. Picking a general topic will only give your audience so many questions that will confuse you. If you want to deliver quality information then stick to a particular topic.
2- Decide the Best Format for the Topic
Pick the right format for your webinar. Decide how you want to conduct it. If it is going to be an interview between interviewer and guest speakers, then mostly your guest speakers will be speaking and the audience will be less involved or they could interact through comment only.
However, a live Q&A webinar is more effective when you want to involve your audience more in the discussion. It is a great way to know your audience's stance and build up a positive relationship with them by providing them a platform where they can speak their minds.
3- Pay Special Attention to Your Presentation Slides
Your presentation in webinars is still just as important as it was back in high schools and colleges. It provides great visual access to your online attendees. What you cannot convey through your speech, your presentation slide can cover. Many studies show that people are actually more interested in graphics and visuals than they are in speeches. Your presentation slides can give a concise idea about your point and will make it easier for your audience to absorb what you are saying.
4- Write a Compelling Script
The answers you are going to give can be spontaneous but your introduction, your agenda cannot be. It has to be well scripted beforehand. Use powerful keywords that can appeal to your audience. Sentences you are going to use must come off as professional to indulge people in your webinar. The key to writing a compelling script is to always start with a problem.
If you can make people see that the problem you are discussing is their problem too, they will relate better to it and will stay tuned with your webinar until the end.
5- Tap the Power of Technology
A webinar is web-based and it is only fair that you incorporate technology in it. Not that it is only fair but it will also give your webinar’s progress a boost. The tools you use to conduct your event, the platform you pick to engage your audience is highly important.
Facebook is a good platform to deliver your webinar because it has a good reach. Millions of people are using it and everyone knows their way around it. Moreover, the tool you will employ to deliver good visuals and present your slides is very crucial for your webinar. There are not many tools that can help in conducting a perfect webinar but here are some of the finest.
- Zoom
Zoom has everything your webinar needs. Its premium account has no time limit so your webinar can go as long as it needs to be. There is an option of screen sharing so you can share your slides to your audience through it.
- Livestorm
Livestorm is a video conferencing tool that is popular among people for conducting webinars. It shares a real-time live stream and its interface is quite easy to understand even for beginners.
- Everwebinar
Everwebinar is a helpful tool that keeps your registrants up to date with your past and future webinars. It constantly reminds attendees about the upcoming webinar through email and phone. Even your post-webinars are enlisted with this tool so it is a great tool to advertise for your previous online events.
People have achieved so much with successful webinars. These online sessions have become a part of marketing through and many are using it as a tool to market their products and services. Now that you know the ultimate formula to create the perfect content for your webinar, get to it.
